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Brooks PSA Voted United Way's Best

Posted Dec 16, 2013

The 1999 United Way public service announcement feature Buccaneers great Derrick Brooks has been chosen by fans in a nationwide vote as the organization's most popular NFL PSA of the last 40 years

The NFL-United Way public service ad (PSA) from 1999 featuring 11-time Pro Bowl linebacker Derrick Brooks of the Tampa Bay Buccaneers has been voted by fans as the favorite NFL-United Way PSA from the past 40 years. Brooks, alongside local youth from United Way Suncoast, was recognized in front of fans following the first quarter of Sunday’s Tampa Bay-San Francisco game at Raymond James Stadium.

“I’m honored and humbled that fans supported the campaign and voted this ad to the top of the list,” said Brooks. “It’s just another reflection of the positive impact that United Way continues to have on the community, and I feel blessed to have played a part in it.”

This fall, the NFL and United Way teamed up with USA Today Sports Media Group to host a nationwide vote to identify the best NFL-United Way public service ads (PSA) of the past 40 years in recognition of the 40th anniversary of the NFL-United Way partnership. Thousands of fans took part in the online vote, with Brooks’ ad being recognized as the favorite.

From November 5-11, fans had the opportunity to vote for the PSA featuring Brooks as their favorite. The comedic ad, which can be viewed here on Buccaneers.com, originally aired in 1999 and features Brooks leading students in their “favorite” song

-- LB Derrick Brooks took part in a memorable NFL-United Way PSA in 1999
Since the partnership’s inception in 1973, more than 800 NFL players, coaches and club executives have appeared in NFL-United Way ads. The list of PSAs was narrowed to 40 in honor of the milestone, with the Top 40 featuring at least one player from each of the 32 NFL teams and crossing all four decades of the partnership. The NFL’s 40-year relationship with United Way is the longest-running partnership between a sports league and nonprofit organization.

Powered by USA Today Ad Meter, the top 40 ads were revealed by the decade over a four-week period. Fans rated each ad on a scale of 1 to 10 (10 being the best) at nflunitedway40.usatoday.com. Voting for PSAs from the 1970s took place October 21-28, coinciding with the 15th annual NFL-United Way Hometown Huddle league-wide day of service, and continued with PSAs from the 1980s from October 29-November 4, from the 1990s November 5-11, and from the 2000s November 12-18. The top 10 were featured on NFL.com.

“We are proud of the NFL’s 40-year association with United Way,” said NFL Commissioner Roger Goodell. “The memorable NFL-United Way messages have highlighted the importance of serving our communities through the leadership of our players and clubs. This year's campaign features current and former NFL players encouraging young people to continue to stay fit, maintain healthy lifestyles and contribute to their communities.”

From building fitness zones and playgrounds to hosting youth football clinics, the NFL-United Way Hometown Huddle events continue to encourage kids to stay active for 60 minutes a day as part of NFL PLAY 60, the league’s youth health and wellness campaign. The NFL-United Way partnership connects NFL PLAY 60 with United Way’s 2018 goal to get 1.9 million more young people healthy and active.

Since 2011, NFL players have joined United Way TEAM NFL, a special volunteer group committed to helping United Way recruit one million volunteer readers, tutors and mentors. Comprised of college-educated, civic-minded NFL players from teams across the league, United Way TEAM NFL ambassadors have participated in community events, each with the goal of recruiting 3,000 volunteers. Buccaneers two-time Pro Bowl guard Davin Joseph has led the way in these efforts, having served for the past three years as the Buccaneers’ spokesman for the NFL/United Way’s LIVEUNITED campaign, promoting volunteerism and service throughout the Tampa Bay community. His partnership has gained significant recognition throughout the Bay area for his active role in promoting TEAM DAVIN, a call-to-action effort for fans to join forces with United Way Suncoast to build the next generation of volunteers, mentors, and tutors. The TEAM NFL leaderboard is led by Joseph, who has recruited over 3,750 volunteers. To learn more about TEAM DAVIN, visit www.unitedway.org/team-nfl/players/davin-joseph.

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