From November 5-11, fans will have the opportunity to vote for the PSA featuring Tampa Bay Buccaneers 11-time Pro Bowl linebacker Derrick Brooks as their favorite. The popular ad, which can be viewed here on Buccaneers.com, originally aired in 1999 and features Brooks’ leading students in their “favorite” song. Visit the United Way voting page here.
Since the partnership’s inception in 1973, more than 800 NFL players, coaches and club executives have appeared in NFL-United Way ads. The list of PSAs was narrowed to 40 in honor of the milestone, with the Top 40 featuring at least one player from each of the 32 NFL teams and crossing all four decades of the partnership. The NFL’s 40-year relationship with United Way is the longest-running partnership between a sports league and nonprofit organization.
Powered by USA TODAY Ad Meter, the top 40 ads are being revealed by the decade over a four-week period. Fans can rate each ad on a scale of 1 to 10 (10 being the best) at nflunitedway40.usatoday.com. Voting for PSAs from the 1970s took place October 21-28, coinciding with the 15th annual NFL-United Way Hometown Huddle league-wide day of service, and continued with PSAs from the 1980s from October 29-November 4. Voting for the PSA featuring Brooks, as well as other ads from the 1990s, will take place through November 11, with the contest concluding November 12-18 featuring PSAs from the 2000s. The top 10 will be featured on NFL.com and the winner announced on December 15.
“We are proud of the NFL’s 40-year association with United Way,” said NFL Commissioner Roger Goodell. “The memorable NFL-United Way messages have highlighted the importance of serving our communities through the leadership of our players and clubs. This year's campaign features current and former NFL players encouraging young people to continue to stay fit, maintain healthy lifestyles and contribute to their communities.”
From building fitness zones and playgrounds to hosting youth football clinics, the NFL-United Way Hometown Huddle events continue to encourage kids to stay active for 60 minutes a day as part of NFL PLAY 60, the league’s youth health and wellness campaign. The NFL-United Way partnership connects NFL PLAY 60 with United Way’s 2018 goal to get 1.9 million more young people healthy and active.
On October 29, a Buccaneers contingent including linebackers
Since 2011, NFL players have joined United Way TEAM NFL, a special volunteer group committed to helping United Way recruit one million volunteer readers, tutors and mentors. Comprised of college-educated, civic-minded NFL players from teams across the league, United Way TEAM NFL ambassadors have participated in community events, each with the goal of recruiting 3,000 volunteers. Buccaneers two-time Pro Bowl guard
And if you're favorite player (or your favorite PSA) just happens to be Derrick Brooks, then visit nflunitedway40.usatoday.com beginning Tuesday to cast your votes.