The Tampa Bay Buccaneers and Hyundai Motor America announced today a new multi-year partnership agreement that makes the car company the newest automotive sponsor of the team and includes naming rights to the West Stadium Club at Raymond James Stadium. The newly-named Hyundai Club was recently redesigned before the 2017 season as part of the multi-phase $160 million renovation of Raymond James Stadium.
The Hyundai Club incorporates modern style with high-end finishes and furnishings, while providing more than 60,000 square feet of total lounge space – an increase of more than 25 percent from the original event space that was present prior to the 2017 season. Additional amenities also include oversized 26-foot by 15-foot video walls at each end of the space, four additional smaller video walls positioned over two centrally-located bar spaces, and 178 new 4K video displays throughout.
"We are excited to welcome Hyundai as the new title sponsor of the Hyundai Club and we look forward to collaborating on a variety of exciting fan engagement opportunities over the coming seasons as part of the partnership," said Buccaneers Chief Operating Officer Brian Ford. "The Hyundai Club offers our Stadium Club Members unmatched comfort, luxurious design and exclusive amenities to ensure an unmatched in-stadium experience."
In addition to having prominent in-bowl branding at Raymond James Stadium, Hyundai will be integrated into the Buccaneers preseason television and radio broadcasts through the regular season. Prior to every home game, Hyundai will also have an experience for fans including vehicle displays in the South Plaza of the Stadium.
This new partnership will include engaging fan events such as the annual Hyundai Youth Football Camp featuring top tier coaching from current and former NFL players courtesy of Hyundai in the Tampa area. The camp was most recently conducted earlier this summer by the Buccaneers' 2017 first-round draft pick and starting tight end, O.J. Howard. In addition, this partnership will work to support Hyundai's nonprofit organization, Hyundai Hope On Wheels®, which is committed to finding a cure for childhood cancer through grants benefitting the pursuit of life-saving research and treatments.
"The Buccaneers' passionate fan base and commitment to helping the community is what led us to establishing an official relationship with the team," said Paul Imhoff, director, Marketing Communications, Hyundai Motor America. "We are looking forward to engaging fans each Sunday and throughout the season with our newest vehicles, while also furthering our work in the area with our non-profit organization, Hope On Wheels. Additionally, Tampa Bay is an important market for Hyundai customers and is home to some of our largest dealers who will also be able to take advantage of this sponsorship."
For more information regarding membership in the Hyundai Club, please visit Buccaneers.com.