The Tampa Bay Buccaneers and Fanatics, the global leader for licensed sports merchandise, today announced a new long-term, omnichannel retail partnership. Under the deal, Fanatics will become the exclusive operator of online and in-venue retail for the Bucs and have launched an enhanced mobile-friendly e-commerce platform for the team at Shop.Buccaneers.com.
Fanatics will also take over all retail locations inside of Raymond James Stadium, ultimately providing Buccaneers fans with the most comprehensive selection of team apparel and merchandise ever offered on gameday and beyond – whether shopping online, on their phone or at Buccaneers Team Store outlets throughout Raymond James Stadium.
"Fanatics is the industry leader in retail and e-commerce solutions for sports licensed merchandise, and this new partnership will completely change the way Buccaneer fans purchase their team merchandise," said Buccaneers Chief Operating Officer Brian Ford. "In addition to its global profile in the sports retail industry, Fanatics also maintains a strong local presence with its apparel division here in the Tampa Bay area. We look forward to working with Fanatics to create the best retail experience for our fans at Raymond James Stadium as well as online."
Fanatics' real-time vertical manufacturing capabilities and agile supply chain – which is driven by the company's Tampa-based Fanatics Brands apparel division – will ensure Bucs fans have access to more extensive assortments of high-quality team gear and apparel delivered faster than ever before. This proximity will also help Fanatics quickly offer "micro-moment" pieces of apparel for fans to celebrate hot players, record-breaking feats and incredible team moments.
"We're excited to partner with the Buccaneers and create a new world-class retail offering that combines incredible assortments of merchandise with a seamless shopping experience for their highly passionate fans," said Fanatics chief commercial officer Cole Gahagan. "Our innovative vertical commerce model will ensure that online and on-site stores remain readily stocked with high-quality products that can be quickly replenished by our local Fanatics Brands team."
As the global leader in licensed sports merchandise, Fanatics is changing the way fans purchase their favorite team apparel and jerseys through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture. Operating multi-channel commerce for the world's biggest sports brands, Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events.