The Tampa Bay Buccaneers announced today their partnership with Alert Today Florida, a Florida Department of Transportation (FDOT) initiative that is centered on using a unified, comprehensive approach to improve pedestrian and bicycle safety through leadership, innovation and program delivery.
As part of the partnership, the Buccaneers and Alert Today Florida will use various programs and messaging systems to engage a wide-ranging audience with the goal of fostering a better understanding of the issues surrounding pedestrian and bicyclist safety in the Bay Area community.
"We are thrilled to welcome the Florida Department of Transportation's Alert Today Florida program as our newest partner," said Buccaneers Chief Operating Officer Brian Ford. "We look forward to working with Alert Today Florida to increase awareness and promote pedestrian and bicycle safety to Bucs fans through gameday activation and community efforts such as the Buccaneers Academy Backpack Caravan."
"Whether you walk, bike or drive, it is our mission to help you get to your destination safely," said FDOT Secretary Jim Boxold. "I want to thank the Tampa Bay Buccaneers for their partnership with Alert Today Florida. This gives us another opportunity to emphasize the value of pedestrian and bicycle safety, because Every Life Counts."
The Buccaneers and the FDOT are committed to grassroots efforts in the community. To celebrate the beginning of the new partnership, Alert Today Florida donated more than 11,000 backpacks towards last week's Buccaneers Academy Backpack Caravan. Throughout the day, the 24 Buccaneers Academy schools in Hillsborough County were visited by representatives from the Tampa Bay Buccaneers who delivered much-needed backpacks to students at each of the Buccaneers Academies around the Bay Area.