The Tampa Bay Buccaneers are always striving to utilize new technology in ways that benefit their fans. The latest example, which was unveiled on Friday: innovative mobile ticketing initiatives aimed at making game day a smoother and more enjoyable experience for fans.
"We are always looking to enhance our fans' gameday experience and keep the Buccaneers on the cutting edge, so it's thrilling to be the first team in the league to implement these mobile ticketing programs," said Brian Ford, the team's Vice President of Business Administration.
At the start of the 2012 preseason, the Buccaneers began using Ticketmaster's mobile ticketing application for scanning virtual tickets. The app, available for all smartphones and devices, enables fans to purchase tickets, and Tampa Bay is the first NFL team to utilize the app's paperless ticketing capability, which allows fans to pull up their tickets on their smartphones and have them scanned upon entry to the stadium.
In addition to scanning virtual tickets on the Ticketmaster app, the Buccaneers will also become the first team in the NFL to use Apple's Passbook app, starting this Sunday, October 14, when the team takes on the Kansas City Chiefs. Passbook – a new feature on Apple's iO6 operating system – serves as a "mobile wallet," allowing users to store and sort all virtual cards, tickets, and offers. Fans using Passbook can purchase Buccaneers tickets from Ticketmaster and then store them in their Passbook accounts for easy access. Passbook tickets use Quick Response (QR) Code rather than a traditional barcode, and the scanners at Raymond James Stadium have been updated to accept QR-style code.
These most recent enhancements add to the collection of improvements made by the Buccaneers to create the most welcoming gameday environment for fans. Along with mobile ticketing, this season the team has introduced free stadium-wide Wi-Fi, increased rewards for using the Tampa Bay Buccaneers Official Mobile App, a new in-game production company and improved customer service.
Mobile ticketing is currently available for single-game ticket purchases. Fans may also purchase individual game tickets by visiting www.Buccaneers.com or calling (800) 745-3000.