On Tuesday, the Buccaneers announced their new marketing campaign – "Siege the Day." To coincide with the announcement, the Bucs integrated a new social media tool, Twitter Mirror, to get the team's Head Coach and General Manager involved.
Lovie Smith and Jason Licht both took selfies with Twitter Mirror with #SiegeTheDay watermarked on the top and bottom of the picture. They also digitally signed the photo.
The ability to insert watermarks, logos and signatures to photos are just a few of Twitter Mirror's capabilities. An app that functions through an iPad, Twitter Mirror can also produce GIFs and allows users to take selfies by simply tapping the screen.
The Buccaneers plan on utilizing Twitter Mirror throughout training camp to interact with fans and players. Fans who attend practice will have an opportunity to potentially test the techonology and have their selfies featured on Buccaneers.com.
It's another step toward the future for the Buccaneers, who have been cited as one of the NFL's most innovative teams on Twitter. The team is among the first to begin using Twitter Mirror on a regular basis, and has already had success using Twitter Shopping, along with the social network's group messaging feature.