The Tampa Bay Buccaneers and Discover Airlines today announced an expanded partnership that will increase the size and scope of the international agreement announced last year to include domestic marketing elements that will now extend to the Buccaneers fanbase in the United States. In celebration of their expansion to the U.S. and 50 seasons of Buccaneers football, Discover Airlines will give away 50 game tickets and 50 flights throughout the team's regular season through the Buccaneers app.
"Our 50th Season is the perfect stage to expand our relationship with Discover Airlines," said Buccaneers Chief Commercial Officer Atul Khosla. "From positioning Tampa Bay as a premier destination to offering fans the chance to win 50 flights to Germany, this partnership showcases how two brands can come together to create memorable fan experiences, with Discover serving as a true gateway to Europe and beyond for Bucs fans."
Fans are encouraged to participate in the Buccaneers mobile app game— High/Low presented by Discover Airlines— for a chance to win weekly prizes. Game play will start on Wednesdays and conclude on Saturdays each week during the NFL regular season.
"After just one year, we can already see how well this partnership is working – both at the brand level and with our target audiences. On our Florida flights, we're seeing a growing number of guests from the U.S. Against this backdrop, it only makes sense to strengthen our brand presence in this market as well," said Discover Airlines CEO Bernd Bauer. "And what could be more fitting than combining a passion for American football with the joy of travel – both bring people together, move them, and inspire enthusiasm."
To kick off the partnership expansion, a live version of the new game will be offered this Friday, September 19, at the Buccaneers kiosk located near the famous pink flamingo art installation in the main terminal of Tampa International Airport. Participants will compete for a chance to win a roundtrip flight to Germany, tickets to the Buccaneers' season home opener against the New York Jets this Sunday at Raymond James Stadium, and more.
