Today, the Tampa Bay Buccaneers announced a new partnership with Fireball Cinnamon Whisky, the #1 shot brand in the USA. As part of the partnership, a new commemorative Fireball bottle was created to celebrate the team's 50th season and exclusive Buccaneers-themed specialty cocktails will also be available at Raymond James Stadium throughout the season.
"We're proud to welcome Fireball to our family of beverage partners," said Buccaneers Chief Commercial Officer Atul Khosla. "Fireball's bold, high-energy personality is a perfect fit with the Tampa Bay Buccaneers brand, and their presence both at Raymond James Stadium and activations throughout the Tampa Bay market will create exciting new touchpoints for our fans."
To kick off the partnership, a specially wrapped orange and red Fireball Cinnamon Whisky bottle featuring the Fireball Dragon and Tampa Bay's Bucco Bruce logo has been available throughout the Tampa area since August. The commemorative bottles, along with a limited-edition Krewe Bucket, are currently available at retail stores throughout the market.
"Igniting game day for football fans has always been a part of Fireball's DNA, and our partnership with the Buccaneers allows us to amp this up even more this season," said Danny Suich, Global Marketing Director at Fireball. "Whether you're enjoying a Fireball cocktail at Raymond James Stadium or watching the game at home with your buddies while lining up shots from the commemorative bottle, Fireball wants to be a part of your game day experience."
In addition to the custom 50th season bottles, Buccaneers fans will have the opportunity to purchase specialty cocktails on game days at Raymond James Stadium. Cannon Fire Cooler – a season-long specialty creation – debuted at Sunday's home opener against the New York Jets and featured a mix of Fireball and a splash of citrus syrup and pomegranate juice. Later in the season, Apple Blitz, an apple juice base with a splash of lemon juice and caramel apple butter syrup, and Tampa Tropical Pear, a combination of lemon and pineapple juices, pear syrup, and club soda, will join the lineup.
