The Tampa Bay Buccaneers announced today a new partnership with Crooked Tea-- a zero sugar USDA Organic hard tea beverage-- that will include a variety of new activations across the Tampa Bay area, featuring retail promotions, sweepstakes, and special events that connect directly with fans.
"We're thrilled to welcome Crooked Tea to our beverage lineup at Raymond James Stadium as we kick off our 50th season," said Buccaneers Chief Commercial Officer Atul Khosla. "Crooked Tea further adds to our offerings, and we look forward to growing their presence in our market while enhancing the fan experience throughout the season."
The partnership is highlighted by a shared commitment between the Buccaneers and Crooked Tea to deliver fun, memorable experiences for fans. Starting with the Week 3 home opener, Buccaneers fans can purchase Crooked Tea at branded concessions throughout the stadium. In addition to being accessible on game days, Crooked Tea will expand its presence at retail outlets across Florida with Buccaneers-themed promotions and sweepstakes.
"When building Bai, we proved that better-for-you beverages can be both delicious and mainstream," said Ben Weiss, Founder of Crooked Tea. "Partnering with the Buccaneers is an exciting step for us. We can't wait for fans in Tampa Bay to enjoy Crooked Tea at the stadium, at tailgates, and at retail stores."
In addition to the designated concessions stand locations, Buccaneers fans attending home games this season will also have the opportunity to sample the variety of Crooked Tea offerings at Bucs Beach-- a festive, Florida-themed activation area-- located outside of Raymond James Stadium's south plaza entry.
