Visit St. Pete-Clearwater (VisitSPC) today announced a partnership with the hometown two-time Super Bowl Champion Tampa Bay Buccaneers.
The partnership – the first between the two Tampa Bay brands – creates a joint campaign and provides VisitSPC the ability to both reach Bucs fans across the greater Tampa Bay region and market directly to single-game ticket buyers located outside of the Tampa-St. Petersburg DMA. Throughout the season, through a series of emails, social media, and digital advertisements, VisitSPC will promote a weekend of Stay & Play at America's Favorite Beaches for fans traveling to watch their football team take on the Bucs at Raymond James Stadium.
The agreement provides additional exposure for America's Favorite Beaches via:
- In-game radio advertising and out of game advertising on the team's flagship radio network
- Custom banner ads and links on the official Buccaneers website and app
- A custom St. Pete-Clearwater game day fan interaction experience outside Raymond James Stadium for two Bucs Home Games
- Supporting sponsorship of the Bucs Beach Bash presented by Tradewinds Resort on St. Pete Beach
Visit St. Pete-Clearwater CMO Steve Grimes said: "Joining the Bucs Krewe provides us with a great opportunity to remind Bucs fans that they have America's Favorite Beaches right in their back yard and to also speak directly to out-of-market ticket buyers looking to pair their football fun with sun, sand and so much more."
This agreement between the two organizations expands VisitSPC's sports partnership portfolio. VisitSPC served as the Official Beaches of the Tampa Bay Lightning in their just-completed season and have a current partnership with MLS teams Philadelphia Union and FC Cincinnati as well as a sponsorship with the Betfred Rugby League in the U.K., part of the organization's international marketing efforts in a core market for the destination.
Tampa Bay Buccaneers Chief Commercial Officer Atul Khosla added: "This partnership with VisitSPC highlights the great synergy that exists between the power and reach of the Buccaneers brand and the appeal of our award- winning beaches of St. Pete and Clearwater. We look forward to working with VisitSPC to showcase all that our great Tampa Bay region has to offer while also providing genuine and unique game day experiences for Krewe members at Raymond James Stadium."
