Just three months after its launch, Buccaneers.com is named Best of the Bay
The 1999 season was a thrilling one for the Tampa Bay Buccaneers and their fans. The team's nearly successful bid to reach Super Bowl XXXIV brought full attention to the remarkable rebirth the Bucs have experienced since Malcolm Glazer purchased the franchise in 1995.
Glazer's Buccaneers have sought to upgrade every aspect of the organization and, to that end, the team launched its official web site, Buccaneers.com, on December 6, 1999. It appears that the team's success between the lines is contagious; on Saturday evening, Buccaneers.com received the Tampa Bay Advertising Federation's "Best of the Bay" award.
Buccaneers.com, developed by the Buccaneers and Clearwater's FKQ/Site Dynamics, was judged to be the Bay area's finest work in the Interactive Media category. The local Advertising Federation generally receives 50 to 100 entries in each category and awards multiple Gold and Silver Addy Awards plus a single Best of the Bay honor. Best of the Bay winners are then entered into the Advertising Federation's district competition and, if chosen again, the national Addy Awards.
Entries in each category are judged by a panel of high-ranking advertising executives brought in from out of town to apply an extensive but subjective scoring system. That panel chose Buccaneers.com as one of four Addy award winners (a Gold for Buccaneers.com), and then selected the team's web site as the best Tampa Bay had to offer.
Buccaneers.com will now be eligible for a District 4 award (Florida and the Caribbean) at a ceremony to be held in Ft. Lauderdale and a national award at the final event in Las Vegas.