The Tampa Bay Buccaneers have announced a multi-year agreement with Cape Cod Potato Chips brand. Cape Cod Potato Chips is one the nation's leading snack brands, featuring its world-renowned "kettle chips" and popcorn products.
"The Cape Cod brand symbolizes quality and we are thrilled to have them join our sponsor portfolio," said Buccaneers Co-Chairman Bryan Glazer. "We look forward to integrating them promotionally in the marketplace throughout the year."
As a sponsor, Cape Cod is planning impactful promotional and marketing activity in the marketplace. The initiatives will further extend the growth of their products while offering Buccaneers fans unique opportunities to win great prizes and enjoy tremendous experiential events.
"We are truly excited to form this new partnership with the Tampa Bay Buccaneers," said Wade Batten of Snyder's-Lance, Inc. "This is a great organization with great people. We are confident this new partnership will help us reach new consumers and strengthen our relationship with key retailers in the Tampa and Central Florida market. We look forward to a long term relationship with the Buccaneers organization. Go Bucs!"
The Cape Cod brand is part of the recently merged Snyder's-Lance, Inc. Headquartered in Charlotte, N.C., the company now employs approximately 5,000 people and has facilities in several states in the U.S., Canada, the Caribbean and Europe. Snyder's-Lance has several other leading brands and private label products that are distributed across grocery stores, convenience stores, mass-merchandise stores, club stores, food service outlets and other channels.