The Tampa Bay Buccaneers and Hyundai Motor America announced today a new multi-year partnership agreement that makes the car company the newest automotive sponsor of the team and includes naming rights to the West Stadium Club at Raymond James Stadium. The newly-named Hyundai Club was recently redesigned before the 2017 season as part of the multi-phase $160 million renovation of Raymond James Stadium.
The Hyundai Club incorporates modern style with high-end finishes and furnishings, while providing more than 60,000 square feet of total lounge space – an increase of more than 25 percent from the original event space that was present prior to the 2017 season. Additional amenities also include oversized 26-foot by 15-foot video walls at each end of the space, four additional smaller video walls positioned over two centrally-located bar spaces, and 178 new 4K video displays throughout.
"We are excited to welcome Hyundai as the new title sponsor of the Hyundai Club and we look forward to collaborating on a variety of exciting fan engagement opportunities over the coming seasons as part of the partnership," said Buccaneers Chief Operating Officer Brian Ford. "The Hyundai Club offers our Stadium Club Members unmatched comfort, luxurious design and exclusive amenities to ensure an unmatched in-stadium experience."
In addition to having prominent in-bowl branding at Raymond James Stadium, Hyundai will be integrated into the Buccaneers preseason television and radio broadcasts through the regular season. Prior to every home game, Hyundai will also have an experience for fans including vehicle displays in the South Plaza of the Stadium.
This new partnership will include engaging fan events such as the annual Hyundai Youth Football Camp featuring top tier coaching from current and former NFL players courtesy of Hyundai in the Tampa area. The camp was most recently conducted earlier this summer by the Buccaneers' 2017 first-round draft pick and starting tight end, O.J. Howard. In addition, this partnership will work to support Hyundai's nonprofit organization, Hyundai Hope On Wheels®, which is committed to finding a cure for childhood cancer through grants benefitting the pursuit of life-saving research and treatments.
"The Buccaneers' passionate fan base and commitment to helping the community is what led us to establishing an official relationship with the team," said Paul Imhoff, director, Marketing Communications, Hyundai Motor America. "We are looking forward to engaging fans each Sunday and throughout the season with our newest vehicles, while also furthering our work in the area with our non-profit organization, Hope On Wheels. Additionally, Tampa Bay is an important market for Hyundai customers and is home to some of our largest dealers who will also be able to take advantage of this sponsorship."
For more information regarding membership in the Hyundai Club, please visit Buccaneers.com.
A high-resolution image of the new Hyundai Club logo may be downloaded here.
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About Tampa Bay Buccaneers
The Tampa Bay Buccaneers are in their 43rd year as members of the National Football League and compete in the National Football Conference's South Division. They were purchased by the late Malcolm Glazer in 1995 and are currently owned by the Glazer Family. Established in 1976, the Buccaneers have totaled six division championships, one conference championship and one Super Bowl Championship. The Buccaneers are also very active in the community, with the Tampa Bay Buccaneers Foundation and the Glazer Family Foundation. For more information, visit www.buccaneers.com.
About Hyundai Motor America
Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea. Please visit our media website at www.HyundaiNews.com
About Hyundai Hope On Wheels
Hyundai Hope On Wheels® is a 501(c)(3) non-profit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. HHOW is one of the largest non-profit funders of pediatric cancer research in the country, and primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 835 U.S. dealers. Since its inception, Hyundai Hope On Wheels has awarded more than $160 million towards childhood cancer research in pursuit of a cure.
