Tampa Bay Buccaneers

Bucs Content Team Honored by NFL and Tellys

The Buccaneers' digital team was honored at the NFL's Digital Media Summit last week in Nashville.

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The Tampa Bay Buccaneers continue to earn recognition from their peers for their efforts in digital content and video production.

During the NFL Digital Summit held in Nashville, TN (April 4-7), the Bucs were honored by the NFL for their digital and social content performance in 2015.

NFL Clubs that participated in the postseason experienced a significant increase in website and social media engagement compared to those who did not make the playoffs. The Underdog of the Year award was created to recognize the nineteen clubs that did not benefit from a postseason berth and honor the one club digital team that performed best across all key digital and social metrics.

The Buccaneers were recipients of the first annual Underdog of the Year award for their success in all key digital and social engagement metrics. The Bucs efforts were highlighted by a #1 ranking among ALL 32 NFL clubs for Total Consumption, another #1 ranking among all clubs for Photo Engagement, a #5 ranking among all clubs for Video Engagement and #7 ranking among all clubs for Average Time on Site.

Adding to these honors are the four Telly Awards the Buccaneers were recently awarded for outstanding video production across four separate categories. Those features earning honors include:

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Three of the Buccaneers Telly awards

Four Months on the Clock, a behind-the-scenes look at the lead up to, and immediate aftermath of, Jameis Winston's selection as the Bucs #1 pick of the 2015 NFL Draft, earned a Silver Telly for Editing.

Jackson in Action Youth in Action Camp, featured one of the Bucs most charitable players, Vincent Jackson, as he hosted one of his many Youth in Action camps, designed to support children of military families. This feature earned a Bronze Telly for Charitable/Not-for-Profit Video Feature.
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Draftable: Draft Night
is the second part of a three part series focused on the past draft experiences of current and former Bucs, such as Derrick Brooks and Vincent Jackson. Draftable: Draft Night was awarded a Bronze Telly for Documentary Feature.

Jameis Winston TV Spot was awarded a Bronze Telly for Commercial: Sports/Sporting Goods/Games. This spot was produced and broadcasted within 24 hours of Winston's selection as the #1 pick of the Bucs in the 2015 NFL Draft. The result was a marketing campaign that leveraged the excitement surrounding one of the single biggest draft selections in Buccaneers team history.

This is the second straight year the Buccaneers have earned industry recognition for digital content and video production. The team earned its first two Telly and first two Emmy Awards in 2015 for excellence in video production.

Other recent awards and acknowledgements include…

  • Ranking #1 among all 32 NFL clubs in customer service experience satisfaction among season pass members, according to the league's 2015 "Voice of the Fan" report. It was the third time in the past four years (2012, '13 and '15) that the Buccaneers have ranked first in the all-important category.
  • Ranking #1 among all NFL clubs for Group Sales.
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