The Tampa Bay Buccaneers today announced an agreement with Legends to become their new exclusive hospitality rights partner at Raymond James Stadium, effective March 1, 2019.
Under terms of the multi-year partnership agreement, Legends will manage and operate the stadium’s current range of general and premium concessions including club level, suites and restaurant dining programs. Plans include expansion and enhancement of food offerings throughout the stadium from the club lounge experience, to general concourse concessions stands, and Bucs Beach, the interactive entertainment area on the stadium’s south entry plaza that debuted prior to last season.
In making the announcement, Buccaneers Chief Operating Officer Brian Ford said, “We are very excited to partner with Legends as our exclusive hospitality rights partner. We continuously strive to provide our fans with best-in-class customer service and we value the vital role that food and beverage play in that game day experience. Legends has built their brand around a customer-focused approach similar to ours and we have a shared commitment to provide fans with an unmatched level of food offerings and service at every Raymond James Stadium event moving forward.”
Under terms of the new agreement, the Buccaneers and Legends will partner to provide an elevated and streamlined food and beverage experience at all Raymond James Stadium events. A new point of sale system and digital menu boards are just two of the highlights of the fan-focused improvements planned for the inaugural season of the partnership. In addition, Ford F-150 Hall of Fame Club and Mercedes-Benz Hall of Fame Club members will also benefit from a more robust all-inclusive menu with the addition of beer and wine options included in the set ticket price.
“We are thrilled to partner with the Tampa Bay Buccaneers,” Legends Chief Operating Officer Mike Tomon said. “The Bucs are a top-ranking NFL team in customer service experience satisfaction among season pass members. Working together with the Bucs, Legends will develop and implement new culinary program and delivery elements across the building to further elevate stadium events to offer fans a truly outstanding experience.”
Dan Smith, President of Legends’ Hospitality Division, added, “We strive each and every day to be the global leader in fan services and today’s announcement further demonstrates Legends commitment to achieve that objective with our new partners at the Tampa Bay Buccaneers organization.”
Legends client roster includes premier venues such as Yankee Stadium, One World Observatory and nearly 40 Live Nation properties.