TAMPA and NEW YORK, February 21, 2019—The Tampa Bay Buccaneers today announced an agreement with Legends to become its new exclusive hospitality rights partner at Raymond James Stadium, effective March 1, 2019.
Under terms of the multi-year partnership agreement, Legends will manage and operate the stadium’s general and premium concessions including, club level, Hall of Fame level, suites, special event catering and restaurant dining programs. Plans include the enhancement of food offerings throughout the stadium.
In making the announcement, Buccaneers Chief Operating Officer, Brian Ford, said, “We are very excited to partner with Legends as our exclusive hospitality rights partner. We continuously strive to provide our fans with best-in-class customer service and we value the vital role that food and beverage play in that game day experience. Legends has built its brand around a customer-focused approach and we have a shared commitment to provide fans with an unmatched level of food offerings and service at every Raymond James Stadium event moving forward.”
The Buccaneers and Legends will identify and develop unique food and beverage presentation concepts to further the Bucs vision of providing an elevated fan experience at all Raymond James Stadium events. A new point of sale system and digital menu boards are only two of the highlights of the fan-focused upgrades planned for the inaugural season of the partnership. In addition, Ford F-150 Hall of Fame Club and Mercedes-Benz Hall of Fame Club members will also benefit from a more robust “all inclusive” menu with the addition of beer, wine and spirits options included in the set ticket price.
“We are thrilled to partner with the Tampa Bay Buccaneers,” Legends Chief Operating Officer, Mike Tomon, said. “The Bucs are a top-ranking NFL team in customer service experience satisfaction among season pass members. Working together with the Bucs, Legends will implement and execute an exceptional culinary showcase across the building to further elevate stadium events to offer fans a truly outstanding experience.”
Dan Smith, President of Legends’ Hospitality Division, added, “We strive each and every day to be the global leader in fan services and today’s announcement further demonstrates Legends commitment to achieve that objective with our new partners at the Tampa Bay Buccaneers organization.”
Legends client roster includes premier venues, including Yankees Stadium, One World Observatory and nearly 40 Live Nation properties.
About Tampa Bay Buccaneers The Tampa Bay Buccaneers were founded in 1974 and began playing as members of the National Football League in 1976. The franchise was purchased by the late Malcolm Glazer in 1995 and is currently owned by the Glazer Family. The Buccaneers have totaled six division championships (1979, 1981, 1999, 2002, 2005, 2007), one conference championship (2002) and one Super Bowl Championship, a victory in Super Bowl XXXVII following the 2002 season. The organization’s fan-driven approach has resulted in a No. 1 ranking five of the last seven seasons in the NFL’s annual Voice of the Fan survey. The franchise is also very active in the community, with the Tampa Bay Buccaneer Foundation and the Glazer Family Foundation dedicated to making a difference in the Tampa Bay area. The team plays its home games at Raymond James Stadium in Tampa, Florida, and houses all football and business operations at the team’s headquarters, AdventHealth Training Center, also in Tampa. For more information, visit www.buccaneers.com.
About Legends Founded in 2008, Legends is a holistic experiential services agency with more than 1,200 full-time and 30,000 seasonal team members globally. Legends has three core divisions operating worldwide: Global Planning, Global Sales and Hospitality, offering clients and partners a 360-degree platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit Legends.net and follow Legends at Facebook.com/TheLegendsWay, Twitter and Instagram: @thelegendsway.
Tampa Bay Buccaneers