Through billboards, digital platforms and newspaper ads, Buccaneers fans may have noticed that "The Siege was coming." But what, exactly, did those advertisements mean? Today, the Buccaneers have an answer.
Working with ChappellRoberts, the team is proud to announce their new marketing campaign, "Siege the Day™," which will replace "It's a Bucs Life."
WATCH: SIEGE THE DAY COMMERCIAL
"The new 'Siege the Day™' marketing campaign is focused on capturing the high level of excitement and energy around our team as we head into the 2015 season," said Buccaneers Chief Operating Officer Brian Ford. "Our entire organization is ready for the start of training camp later this week, and we look forward to celebrating the start of this exciting new chapter in our team's history with our fans all season long."
The Bucs had utilized "It's a Bucs Life" since 2012. But since then, the team has hired a new head coach, drafted a new quarterback and hired new management to oversee the marketing department. Brian Killingsworth, who took over as the Bucs' Chief Marketing Officer this winter, is excited to bring the team's new campaign to the Tampa Bay community.
"Our fan base is incredible, and we know that this campaign will reinvigorate the Buccaneers brand story with our existing fans as well as attract new audiences," said Killingsworth. "We wanted a campaign that pushed our brand to the next level and energized our team and community at this exciting time in our history."
Season Pass Members will get a taste for the new campaign when they receive their 2015 tickets packages, which featured all new branding. The rest of the Buccaneers' fans will witness the "Siege the Day™" campaign take over Raymond James Stadium, the Tampa Bay area and internet as the team prepares for an exciting 2015 season.
Who's excited to join the Siege? Join the conversation at #SiegeTheDay on Twitter, Facebook and Instagram!