A new season is upon us. On Thursday, the Buccaneers will take the field against the Eagles in Philadelphia, officially kicking off the 2016 preseason. With that, the Bucs have released their new "Siege the Day" campaign including an all-new television commercial, which can be viewed above.
Since the Bucs rebranded in 1997, there has been one constant rallying cry among fans: Fire the Cannons. In this concept, the team evolved Siege the Day to include the cannons as a supporting visual asset.
The design is meant to feel explosive – much like the thrill of attending a Bucs game at the all new Raymond James Stadium Experience which boasts the third largest video boards in the NFL and all new distributed sound system.
Part of the new marketing campaign is brand-new signage covering Raymond James Stadium, home of the Buccaneers. Bucs fans can take a look at what the stadium will look like by clicking through the gallery below. Fans also have an opportunity to use the new designs on their mobile and desktop devices by visiting the Buccaneers' wallpapers page HERE.
Pictures of the Buccaneers' new tower walls at Raymond James Stadium.