This football season, there were two scouting combines for the Tampa Bay Buccaneers — one for hot new players and another for a new agency of record. ChappellRoberts, one of Tampa Bay's largest advertising agencies, was officially drafted as the agency of record for the Tampa Bay Buccaneers.
Entering the most anticipated football season to date, ChappellRoberts will assist in creating a comprehensive, strategic campaign designed to spark an emotional bond between the Tampa Bay community and the Tampa Bay Buccaneers.
"We are thrilled to add the dynamic brand of the Tampa Bay Buccaneers to our roster," said Colleen Chappell, president and CEO, ChappellRoberts. "Partnering with the Tampa Bay Buccaneers during one of the most anticipated seasons in history makes this win even more exciting. We're incredibly proud to be part of their winning marketing team."
The Tampa Bay Buccaneers selected ChappellRoberts after an intensive selection process that scored winning attributes: creative execution, collaborative approach and strategic insights.
"We are excited to begin this relationship with ChappellRoberts, a nationally recognized local agency with deep roots and an unparalleled understanding of the Tampa Bay community," said Buccaneers Chief Marketing Officer Brian Killingsworth. "ChappellRoberts has forged its reputation through strategic thinking and innovative ideas, two qualities that will play a vital role in helping us accomplish our goal of engaging the entire region for what promises to be an exciting era in Buccaneer football."
As part of the agreement, ChappellRoberts will collaborate with the Buccaneers marketing team to create a fully integrated marketing campaign focused on celebrating the team's deep connection to the people and communities in and around the Tampa Bay area.
ChappellRoberts drives results with unexpected ideas for its clients through branding, advertising, public relations and marketing. Founded nearly 35 years ago, ChappellRoberts is located in Tampa's historic Ybor City. For more information, go to www.chappellroberts.com*.